Relevance is everything

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Anyone who creates products or works at internet companies definitely needs to watch this video.

Seth Godin is a leader in creating a connection between a company and it’s customers.  I don’t want to call it marketing, but a replacement for marketing.  At it’s heart, this is a way to:

a) Be able to get information to customers who are normally jaded and closed to companies.
b) A methodical way to turn customers into die-hard fans.

http://video.google.com/videoplay?docid=-6909078385965257294

He has a silly little book called The Big Red Fez.  It’s a very insightful view on creating UI, especially for web sites.

-Bryan

Tags: [Seth Godin, Marketing, The Big Red Fez]

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