The article is here, and here are some great quotes.
Do you have a teen who’s trying to find a direction in life?
“Life in a box”
The service, primarily targeted towards teenagers and their families, uses a student’s interests and a pair of personality tests to create what Sparkon calls a “SparkMap” – a large, interactive document that outlines opportunities for teens to explore their interests as well as potential college majors and careers.
“It’s like a life in a box for them to build up their entire life,” Starbuck said.